AI-Native Risk Intelligence

What's your
riskDNA?

The free platform that replaces everything you're overpaying for.

riskdna.ai

Act 1 — The Problem

You manage millions.
Your tools belong in 2013.

10,000+
Model portfolios in the market
0
Tools to compare them objectively
$5,400
What Nitrogen charges you per year

Compliance is breathing down your neck. Your tech stack costs more than your junior advisor. And you still can't answer a simple question: which model is actually best for this client?

Act 1 — The Problem
$84T

The greatest wealth transfer in history.
Nobody's ready.

40%
of advisors over 55
73%
have no succession plan
68%
of heirs fire the advisor

10,000+ advisors retiring every year with no buyer lined up. $84 trillion is about to change hands — and the industry is using spreadsheets and handshake deals.

Act 1 — The Problem

Your current tools
are failing you.

There's a better way. And it's free.

Act 1 — The Problem
Competitor Exposé

Nitrogen charges you $450/mo
for a questionnaire.

What you're paying for:

  • A "Risk Number" — a proprietary black box you can't explain to clients
  • $199/mo just for risk. +$149 for research. +$99 for tax. +$99 for meetings.
  • Annual contracts — no monthly option, no escape
  • "Riskalyze" rebranded to "Nitrogen" — even they can't explain the difference
  • No model marketplace. No practice tools. No succession planning.

Their own data proves the problem:

  • 68% of clients would switch to an advisor with better tech — Nitrogen Growth Survey 2025
  • 91.6% rate risk tolerance understanding at 8+/10 importance
  • 90% of investors want data-driven insights, not questionnaires
  • Advisors chase cross-selling. Clients want core investment excellence.

Nitrogen identified the problem. We built the solution.

5-advisor firm on Nitrogen Complete: $27,000/year. On riskDNA: $0.

Act 1 — The Problem
Competitor Exposé

StratiFi can't even keep
their website running.

The reality:

  • Multiple pages return 404 errors — /platform, /risk-tolerance, /features: all broken
  • Pricing page shows zero pricing — literally empty
  • Homepage is a testimonial carousel with no product explanation
  • Enterprise pricing locks out solo advisors and small RIAs
  • No model marketplace. No practice tools. No succession planning.
  • Same testimonial appears twice on their homepage

What they claim vs. reality:

  • Claim: "AI Platform for Wealth Management"
  • Reality: No public API, no GPT integration, no developer ecosystem
  • Claim: "Built by independents for independents"
  • Reality: Hidden pricing = enterprise sales model
  • Claim: 9/10 satisfaction
  • Reality: Can't show you what the product looks like

If a tech company can't maintain their website, can you trust them with your practice?

Act 2 — The Solution
Introducing

riskDNA

AI-native risk intelligence.
Free for every advisor. Forever.

72
Live model portfolios
22,896
SEC-registered firms
$0
Cost to advisors
Act 2 — The Solution

Every action builds your
practice's unique DNA profile.

riskDNA learns how you invest, who you serve, and how you grow — then matches you with the models, clients, and opportunities that fit your DNA.

Advisor DNA

Investment philosophy, risk tolerance, client demographics, service model

Model DNA

Real returns, risk metrics, holdings, sector exposure, PowerScore

Client DNA

Risk tolerance, goals, time horizon, investment preferences

Three-sided matching. The more you use it, the smarter it gets.

Act 2 — The Solution
Dashboard

Your practice at a glance.
No noise.

  • Practice Score — your DNA-powered practice health rating
  • Client Average Risk — real-time aggregate risk across all clients
  • Activity Feed — every action, every insight, one timeline
  • Quick Actions — new prospect, review client, compare models

Sidebar Sections

  • Dashboard
  • Model Matching ◆ Rankings ◆ ETF Research
  • Practice Intelligence ◆ Marketplace
  • Client Management ◆ Presentations
  • AI Concierge

Everything an advisor needs. Nothing they don't. One login.

Act 2 — The Solution
Model Matching

72 live models. 10 asset managers.
Real data. Not brochures.

  • PowerScore Rankings — transparent scoring: 35% risk-adjusted returns, 25% consistency, 20% downside protection, 20% efficiency
  • Head-to-Head Comparison — any two models, side by side, real returns
  • DNA Matching — models ranked by fit for your specific practice
  • Multi-period Analysis — 1Y, 3Y, 5Y, 10Y with real daily returns

PowerScore Breakdown

◆ Risk-Adjusted Returns 35%

◆ Consistency 25%

◆ Downside Protection 20%

◆ Efficiency 20%

Transparent. Explainable. Not a black box.

Act 2 — The Solution
Model Rankings

Real performance data.
No marketing spin.

MetricWhat You SeeWhy It Matters
Annualized Return1Y / 3Y / 5Y / 10YReal returns, not backtested projections
Sharpe RatioRisk-adjusted performanceAre you being compensated for risk taken?
Sortino RatioDownside-focusedHow well does it protect in drawdowns?
Max DrawdownWorst peak-to-troughCan your client stomach the worst case?
Standard DeviationVolatility measurementHow bumpy is the ride?
PowerScoreComposite rankingOne number, fully transparent formula

Compare any model against any benchmark. Multi-period. Risk-adjusted. Compliance-ready.

Act 2 — The Solution
ETF Research

61 ETFs. Holdings. Sectors.
Blend into any model instantly.

  • Complete holdings transparency — see every position
  • Sector breakdown and geographic exposure
  • Expense ratios and fund characteristics
  • Blend simulation — add any ETF to any model and see the impact on risk, return, and PowerScore in real time
61
Researchable ETFs

Growing weekly. Full transparency on every holding.

Act 3 — Practice Tools
Practice Intelligence

Know your practice better
than your competitors know theirs.

  • Powered by 22,896 real SEC IAPD firms
  • Practice valuation — instant, not $5,000 and 45 days
  • Peer benchmarking against real industry data
  • Growth projections based on actual economics
  • Efficiency scoring across 50+ practice dimensions
  • Every input enriches your DNA profile
22,896
SEC-registered firms in database

Real data. Real benchmarks. Not surveys.

Act 3 — Practice Tools
Practice Marketplace

Match.com for financial advisors.

Model Matching

Find the perfect models for your practice DNA. Ranked by fit, not by who bought you lunch.

Succession Matching

DNA-matched buyer/seller compatibility. Not geography and AUM on a spreadsheet.

Partnership Matching

Find your next partner, merger candidate, or strategic alliance — matched by DNA.

Three marketplaces. One platform. Zero listing fees.

Act 3 — Practice Tools
Succession Planning

DNA-matched transitions.
Not spreadsheet guessing.

The old way:

  • Pay $5,000–$10,000 for a valuation
  • Wait 7–45 days for results
  • Hire a consultant for $50,000+
  • Get matched by geography and AUM only
  • Transaction takes 6–18 months
  • 90% of practices never formally transact

The riskDNA way:

  • Instant free practice valuation
  • DNA profile built from actual platform usage
  • Algorithmic matching across 50+ compatibility dimensions
  • 22,896 potential matches pre-loaded
  • Pay nothing until a deal closes
  • Every action makes matching smarter
Act 3 — Practice Tools
Price Kill

They charge thousands.
We charge nothing.

PlatformListing CostValuationMatchingTotal Before Deal
FP Transitions $295–500/mo $2,500–$5,000 Manual consultant $10,000–$50,000+
APBOE $125–750/mo Third-party ($3K+) Credit score only $5,000–$20,000+
SRG Consulting fees $1,500–$10,000 Manual consultant $15,000–$50,000+
FinLink $1,200–3,600/yr None provided Self-service browse $3,600+/yr
riskDNA FREE FREE instant DNA algorithm $0

riskDNA only charges a 2–3% transaction fee — after you close. Everyone else charges before you even know if a match exists.

Act 3 — Practice Tools
Growth Projector

Model your practice's future
with real economics.

  • Project AUM growth based on your actual client acquisition rates
  • Revenue forecasting with real fee schedules
  • Staffing models — when to hire, what it costs
  • Breakeven analysis for practice decisions
  • Scenario modeling — bull case, base case, bear case

Not fluffy SaaS metrics.

Real advisory practice economics. Revenue per client. Cost per household. Capacity utilization. The numbers that actually matter.

Act 3 — Practice Tools
Business Calculator

Deep practice economics.
50+ inputs. Instant results.

Valuation

What's your practice actually worth? Revenue multiples based on real deal data.

Efficiency

Revenue per client, cost per household, profit margins vs. peers.

Capacity

How many more clients can you take? When do you need to hire?

Growth

Where are you leaving money on the table? What levers matter most?

Benchmarks

How do you stack up against 22,896 SEC-registered firms?

DNA Profile

Every input builds your DNA. The calculator IS the onramp to the marketplace.

Act 4 — Client Tools
New Prospect

From stranger to client
in one guided session.

1

Risk Assessment

Guided questionnaire that builds a real risk profile — not a "Risk Number"

2

Model Match

AI matches their profile to optimal models from 72 live portfolios

3

Recommendation

Present data-driven recommendations with compliance-ready documentation

4

Onboard

Client added to your practice with full DNA profile and ongoing monitoring

90% of investors trust advisors more with data-driven insights. — Nitrogen Growth Survey 2025

Act 4 — Client Tools
Client Review

Portfolio scorecards that
clients actually understand.

  • Portfolio Scorecard — PowerScore, risk metrics, performance summary
  • Benchmark Comparison — vs. S&P 500, vs. peer models, vs. target allocation
  • Risk Alignment — is their portfolio actually matching their risk tolerance?
  • Recommendations — data-driven suggestions for rebalancing or model changes
  • Historical Analysis — multi-period performance with drawdown analysis

Compliance-Ready

Every review generates documentation that satisfies SEC requirements. No extra work.

Act 4 — Client Tools
Client Presentation

Goldman-tier deliverables.
From a free platform.

  • Professional PDF exports
  • Branded reports with your firm's identity
  • Portfolio analysis with visual charts
  • Risk/return scatter plots
  • Model comparison summaries
  • Recommendation documentation
  • Client-facing risk assessment
  • Performance attribution
  • One-click generation

The kind of deliverables that make clients say "this is why I pay you." Except the tool is free.

Act 4 — Client Tools
Annuity Analyzer

Integrated annuity analysis.
No separate tool needed.

  • Analyze annuity products alongside model portfolios
  • Compare guaranteed income vs. market-based returns
  • Fee transparency — see the real cost of annuity guarantees
  • Client-appropriate suitability documentation
  • Integrated into the same platform — no tab-switching

Nitrogen charges $99/mo extra for their Income Center.

riskDNA includes it for free.

Act 4 — Client Tools
AI Concierge

Your AI expert.
Powered by GPT-4o-mini.

Ask anything about your practice, your models, your clients. The AI Concierge knows your entire riskDNA profile and delivers expert intelligence on demand.

"Which model fits this client?"

Instant DNA-matched recommendations with reasoning

"Compare these two models"

Side-by-side analysis with real performance data

"What's my practice worth?"

Instant valuation based on 22,896 firm benchmarks

Not a chatbot. An AI that knows your entire practice. Neither Nitrogen nor StratiFi has anything like it.

Act 5 — The Kill
Head-to-Head

riskDNA vs. Nitrogen

FeatureNitrogenriskDNA
Price$199–$450/moFREE
Risk AssessmentProprietary "Risk Number" — black boxTransparent PowerScore — full formula visible
Model Marketplace✕ None✓ 72 live models, 10 managers
Practice Valuation✕ None✓ Free instant valuation
Succession Planning✕ None✓ DNA-matched marketplace
AI ArchitectureBolted-on AI featuresAI-native from day one
API / Developer Access✕ Closed platform✓ MCP server + GPT Store
Free Tier✕ Demo required✓ Full platform, no credit card
ContractAnnual lock-inNo contract ever
ETF Research$149/mo add-on✓ Included — 61 ETFs
Practice Intelligence✕ None✓ 22,896 firm database
Act 5 — The Kill
Head-to-Head

riskDNA vs. StratiFi

FeatureStratiFiriskDNA
PriceHidden / EnterpriseFREE — transparent
Website StatusMultiple 404 errorsLive and functional
Product VisibilityNo screenshots anywhereFull platform access on signup
Model Marketplace✕ None✓ 72 live models
Practice Marketplace✕ None✓ Succession + Partnership matching
Practice Intelligence✕ None✓ 22,896 SEC firms
AI Concierge✕ None✓ GPT-4o-mini powered
Developer Ecosystem✕ No API, no MCP✓ MCP server + GPT Store
Content / ResourcesNo blog, no methodologyGrowing resource library
Solo Advisor AccessEnterprise pricing barrier✓ Free for everyone
Act 5 — The Kill
Head-to-Head

riskDNA vs. The Legacy Stack

FeatureMorningstar / YChartsOrion Risk IntelligenceriskDNA
ArchitectureLegacy — built pre-AIAbsorbed into Orion suiteAI-native
Pricing$10K–$50K+/yrRequires Orion bundleFREE
StandaloneYes, but expensive✕ Must buy Orion✓ Fully independent
Model DiscoveryData only, no matchingVia TAMP only✓ DNA-matched
Practice Tools✕ None✕ None✓ Full suite
AI FeaturesLimited"Coming soon"✓ Live — GPT-4o
Target UserEnterprise / InstitutionalOrion shops onlyEvery advisor

They're research tools. riskDNA is an intelligence platform. There's a difference.

Act 5 — The Kill

The DNA Flywheel.

Every action makes the platform smarter and your practice more valuable.

1

You use the platform

2

Your DNA profile deepens

3

Matches get more precise

4

Better models, clients, partners found

5

Practice grows → more data → repeat

Nitrogen gives you a static score. riskDNA gives you a living intelligence system.

Act 5 — The Kill

They charge thousands.
We charge nothing.

Nitrogen Complete

$450/mo
$5,400/yr

Per advisor. Annual contract. No free tier.

Riskalyze Legacy

$300–500/mo
$3,600–6,000/yr

Still available? Even Nitrogen can't explain.

riskDNA

FREE

Forever. No credit card. No contract. No catch.

10-advisor firm: Nitrogen = $54,000/year. riskDNA = $0.

Act 5 — The Kill

Built on real data.
Not marketing claims.

22,896
SEC IAPD Firms

Real regulatory data. Not opt-in surveys.

72
Live Model Portfolios

Real daily returns. Not backtested fiction.

10
Asset Managers

Verified models with real performance history.

MCP Server — Live GPT Store — Live API-First Architecture SEC IAPD Data
Act 5 — The Kill

You're already behind.

Advisors using riskDNA are comparing models with real data, building DNA profiles, and getting matched to opportunities — while you're paying $5,400/year for a questionnaire.

68%
of clients would switch
for better tech
91.6%
rate risk understanding
as critical
90%
trust advisors more with
data-driven insights

The question isn't whether to switch.
It's how much it costs you every day you don't.

Act 6 — Start Now

30 seconds to sign up.

Free forever. No credit card. No contract.

riskdna.ai

Model matching ◆ Practice intelligence ◆ Succession planning
Client tools ◆ AI concierge ◆ ETF research

All included. All free. Start now.

72 models

◆

22,896 firms

◆

10 managers

◆

$0 cost

Act 6 — Start Now

riskDNA

AI-Native Risk Intelligence for Financial Advisors

riskdna.ai

support@riskdna.ai

Free forever. Built for advisors. Powered by AI.