Intelligence for Model Distribution
riskdna.ai

Your Models Are Invisible.

Advisors can't find you. Discovery is broken — it relies on wholesalers, conferences, and word-of-mouth.
72%
of advisors use fewer
than 5 model providers
30K+
RIA advisors making
allocation decisions
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The Old Way

$350K
Per wholesaler / year
$50K
Per conference booth
2%
Cold email open rate
High cost. Low signal. Zero feedback.
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The New Way

riskDNA puts your models in front of advisors
at the exact moment they make allocation decisions.
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How It Works

Step 1
Client Journey
→
Step 2
Model Rankings
→
Step 3
Head-to-Head
→
Step 4
Allocation
Advisors discover, compare, and allocate — all inside one platform.
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Your Models,
Front and Center.

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Head-to-Head.

Advisors compare your models against competitors.
Same metrics. Same time period.
Real data wins.
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Blend Builder

Advisors combine your models with ETFs into custom portfolios.
Blended stats calculated in real-time.
Your models become building blocks.
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The Funnel

1
Advisor discovers your model
2
Compares against alternatives
3
Adds to their model library
4
Allocates client portfolios
5
AUM flows to you
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Proprietary Algorithm

PowerScore

Great models rise. Objectively.
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See Everything.

The feedback loop you've never had.
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Practice Marketplace

$10T+
in advisor AUM changing hands this decade
Your models are embedded in practice transitions. When advisors buy, sell, or merge practices on riskDNA — your models travel with them.
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Where We Sit

Nitrogen
Risk tolerance questionnaire
$450/mo per advisor seat
No model discovery
No distribution analytics
No marketplace
Advisor-facing only
StratiFi
Risk overlay / monitoring
$500–1,000/mo per advisor
No model rankings
No distribution platform
No marketplace
Advisor-facing only
riskDNA
Risk + model discovery + distribution
Free for advisors
72+ ranked models
Full distribution analytics
Practice marketplace
Two-sided platform
They serve advisors. We serve advisors and asset managers.
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$5,000 /mo
Unlimited models. Full analytics. Full dashboard.
$350K
One wholesaler / year
VS
$60K
riskDNA / year
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Model Your ROI

513%
Return on
platform investment
$37.6M
Breakeven AUM
3-month payback
$2.07M
Cumulative revenue
over 5 years
Interactive calculator live at riskdna.ai/manager-business
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The Flywheel

More advisors → more data → better matching
→ more AUM for you → more advisors
The firms that join now get permanent first-mover advantage.
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Already on the Platform

9
Firms
72
Models
22,896
Advisor firms
in database
Real data. Real returns. Growing weekly.
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Go Live in 48 Hours

One
Upload Models
→
Two
We Process
→
Three
Get Discovered
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Kyle Wiggs
Founder & CEO
kyle@riskdna.ai
riskdna.ai
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