Free for financial advisors. Forever.
riskdna.ai
PART ONE
THE PROBLEM
That's $5,400 per year. Per advisor.
For software built in 2013.
WHAT $5,400/YEAR BUYS YOU
Nitrogen Complete — $450/mo
● Risk tolerance questionnaire
● Statement capture
● Meeting notes
● Tax snapshots
● Income planning
Annual contract required. No free tier.
riskDNA — Free. Forever.
● Three-sided DNA matching
● Model marketplace (72+ portfolios)
● Practice marketplace (M&A)
● Practice economics calculator
● ETF research dashboard
● MCP Server + GPT Store + API
● Transparent PowerScore methodology
No credit card. No contract. No catch.
INTRODUCING
The first AI-native intelligence platform for wealth management. Not a questionnaire. A genome.
CORE TECHNOLOGY
Advisor DNA
Philosophy, client base, practice style
Client DNA
Risk capacity, behavior, life stage
Model DNA
Risk signature, factors, style drift
Six vectors of intelligent matching. No one else does even one.
MODEL MARKETPLACE
69
models with full DNA profiles
243,527
daily return data points
PRACTICE MARKETPLACE
73% of advisors have no succession plan. $3 trillion in AUM will change hands this decade. riskDNA matches buyers and sellers across 10+ dimensions.
22,896
firms in database
$3T
AUM changing hands
10+
DNA match dimensions
PRACTICE INTELLIGENCE
20+ inputs. Industry-grade methodology. Five cited sources.
● Revenue modeling and expense benchmarking
● Valuation ranges (multiple methodologies)
● Succession planning and timeline
● Growth scenarios and peer comparison
● Risk score and succession readiness
CITED SOURCES
Cerulli Associates
McKinsey & Company
Schwab Benchmarking
Michael Kitces
DeVoe & Company
Free to all advisors. Always.
RESEARCH & TOOLS
ETF Research
Real-time data. Factor exposure. Holdings overlap. Side-by-side comparison. Powered by live market feeds.
Client Journey
Discovery to risk profiling to DNA matching to presentation to compliant proposal. One seamless flow.
Growth Projector
AUM growth curves. Fee compression scenarios. Channel economics. Breakeven analysis for asset managers.
DEVELOPER ECOSYSTEM
MCP
Model Context Protocol server. Any AI agent can access riskDNA intelligence.
GPT
Published in the GPT Store. riskDNA inside ChatGPT for 200M+ users.
API
Programmatic access to risk scoring, DNA matching, and model data.
Nitrogen has none of this. StratiFi has none of this. We are not just a product. We are a platform.
HEAD TO HEAD
| riskDNA | Nitrogen | StratiFi | |
|---|---|---|---|
| AI-native architecture | ✓ | ✕ | ✕ |
| Three-sided DNA matching | ✓ | ✕ | ✕ |
| Model Marketplace | ✓ | ✕ | ✕ |
| Practice Marketplace (M&A) | ✓ | ✕ | ✕ |
| Practice Economics Calculator | ✓ | ✕ | ✕ |
| ETF Research Dashboard | ✓ | ✕ | ✕ |
| MCP Server (AI agents) | ✓ | ✕ | ✕ |
| GPT Store integration | ✓ | ✕ | ✕ |
| Public API | ✓ | ✕ | ✕ |
| Transparent PowerScore | ✓ | ✕ | ✕ |
| Free for advisors | ✓ | ✕ | ✕ |
| No contract required | ✓ | Annual only | Unknown |
| Price (full platform) | $0 | $450/mo | Hidden |
WHY NITROGEN IS VULNERABLE
Brand confusion
Riskalyze was a unique keyword they owned. "Nitrogen" competes with a chemical element. Their own site still references "Riskalyze" two years later.
$5,400/year per advisor
A 5-advisor firm pays $27,000/year. Annual contracts only. No free tier. Must "book a demo" for everything.
Feature bloat
Six separate "Centers." Tax Center. Meeting Center. Feels like 2015 enterprise software.
AI is bolted on
"AI Statement Capture" and "AI Meeting Summaries" are features, not architecture. Built in 2013, AI added in 2024.
No developer ecosystem
No public API. No MCP server. No GPT Store. No developer portal. A closed platform in an open world.
No marketplace
No model marketplace. No practice marketplace. No asset manager distribution channel.
WHY STRATIFI IS FADING
404
Core pages (/platform, /features, /risk-tolerance) return errors. For a technology company.
$???
No public pricing. Pricing page shows only supported asset types. No tiers. No transparency.
0
No developer ecosystem. No API. No MCP. No GPT Store. No model marketplace. No practice M&A.
HubSpot-hosted CMS. No content marketing. Duplicate testimonials on homepage. Resource-constrained.
THE MATH
Solo Advisor
$5,400/yr with Nitrogen
$0/yr
with riskDNA. Free forever.
Save $5,400
5-Advisor Firm
$27,000/yr with Nitrogen
$0/yr
with riskDNA. Free forever.
Save $27,000
20-Advisor Firm
$108,000/yr with Nitrogen
$0/yr
with riskDNA. Free forever.
Save $108,000
PRICING
Asset managers pay for distribution access. You pay nothing.
FOR ADVISORS
$0
per month, forever
Unlimited clients
Full DNA matching
Model marketplace
Practice marketplace
ETF research
API + MCP + GPT Store
No credit card. No contract. No catch.
FOR ASSET MANAGERS
Distribution
access to the advisor network
Model marketplace placement
DNA-matched advisor targeting
Performance analytics
Growth projections
Custom reporting
Dedicated account team
Managers fund the platform. Advisors use it free.
MIGRATION
01
Create your account
30 seconds. No demo required.
02
Import your data
CSV upload or manual entry.
03
Start matching
DNA intelligence from minute one.
WHAT ADVISORS ARE SAYING
"The practice economics calculator alone is worth more than what I paid Nitrogen for a year."
Testimonial TBD
"DNA matching showed me model portfolios I never would have found. My clients are better served."
Testimonial TBD
PART TWO
INSTITUTIONAL-GRADE ARCHITECTURE
riskDNA is engineered for enterprise deployment from day one. Not retrofitted. Not bolted on. Designed for the regulatory and operational demands of broker-dealers managing thousands of advisors.
15M
records at scale
30,000 advisors × 500 clients
5-Tier
RBAC system
superadmin to viewer
SECURITY
Authentication
Firebase Auth with enterprise SSO support. Multi-factor authentication. Session management with automatic token rotation.
Data Protection
Firestore security rules. Encrypted at rest (AES-256). Encrypted in transit (TLS 1.3). Content-Security-Policy headers.
Infrastructure
HSTS enforcement. X-Frame-Options. X-Content-Type-Options. Referrer-Policy. All data in Firebase/GCP US regions.
SOC 2 Readiness Path
Architecture designed for SOC 2 Type II certification. Audit trail on all operations.
ACCESS CONTROL
Superadmin
Platform-wide configuration, all firm access, system settings
Admin
Firm-level management, user provisioning, compliance oversight
Advisor
Full platform access, client management, DNA matching
Manager
Team oversight, reporting, approvals
Viewer
Read-only dashboards, reports
API & MCP ECOSYSTEM
REST API
Risk scoring, DNA matching, model data, practice analytics. Rate-limited and authenticated. Comprehensive documentation.
MCP Server
Model Context Protocol integration. Any AI agent or copilot in your tech stack can access riskDNA intelligence natively.
GPT Store
Published and live. Your advisors can access riskDNA analysis directly within ChatGPT. 200M+ potential users.
Webhooks & SDKs
Real-time event notifications. Python and JavaScript SDKs. Build riskDNA into your existing workflows.
COMING SOON
Your brand. Our intelligence. Deploy riskDNA as your own proprietary risk and matching platform. Custom domains, logos, color schemes, and advisor-facing experiences.
Enterprise tier. Custom pricing. Available Q3 2026.
DATA SOVEREIGNTY & COMPLIANCE
Data Residency
All data stored in Firebase/GCP US regions. No offshore processing. Full control over data lifecycle.
GIPS Compliance
Performance data presented with appropriate GIPS disclaimers. No false claims. Transparent methodology at every level.
Fiduciary Alignment
DNA matching optimizes for client outcomes, not product sales. Best-interest architecture by design.
Audit Trail
Every match, recommendation, and action logged with timestamps. Compliance export at the click of a button.
Transparent Methodology
PowerScore methodology is fully documented and auditable. No black boxes. Every score is explainable.
FINRA-Ready Architecture
Built with broker-dealer supervision requirements in mind. Role-based access, approval workflows, exception reporting.
ENTERPRISE & BROKER-DEALERS
riskDNA is free for every advisor in your network. No volume pricing. No per-seat fees. Ever.
BROKER-DEALER
$0
per advisor, forever
Deploy to all advisors
White-label available
Dedicated success team
Custom integrations
SLA guaranteed
THE MATH
100 advisors: $0 $540K/yr on Nitrogen
500 advisors: $0 $2.7M/yr on Nitrogen
1,000 advisors: $0 $5.4M/yr on Nitrogen
5,000 advisors: $0 $27M/yr on Nitrogen
INCLUDED
Dedicated account manager
Priority engineering support
Custom onboarding
Quarterly business reviews
IMPLEMENTATION
WEEK 1
Discovery
Requirements gathering. RBAC configuration. SSO setup. Data mapping.
WEEK 2
Configuration
Platform customization. Data import. Integration testing. Pilot advisor group.
WEEK 3
Training
Admin training. Advisor onboarding. Compliance review. UAT sign-off.
WEEK 4
Launch
Full rollout. Monitoring. Optimization. Ongoing dedicated support.
Accelerated timelines available for firms with existing data infrastructure.
TODAY
22,896
RIA firms loaded
69
model portfolios
243K
daily return rows
10
real firms
WHY NOW
01
AI is production-ready
Large language models plus real financial data equals intelligence that actually works. We are AI-native. They are bolting it on.
02
The Great Succession
$3 trillion in practice transitions this decade. 73% have no plan. No platform serves this market intelligently.
03
The Unbundling of Risk
Risk is no longer a questionnaire. It's a genome. Behavioral. Financial. Structural. Dynamic. We map all four.
THE BUSINESS MODEL
The Bloomberg Analogy
You don't pay Bloomberg to read research. The publishers pay to be on Bloomberg. riskDNA works the same way. Asset managers pay for placement in the model marketplace. Advisors access everything free.
Why It's Unbeatable
Nitrogen charges advisors $450/month. StratiFi hides their pricing. We charge advisors nothing. Competitors cannot match free without destroying their entire revenue model. This is a structural advantage, not a promotion.
What's your
Everything Nitrogen charges $450/month for.
Free. Forever.
riskdna.ai
Kyle Wiggs — kyle@riskdna.ai
Brad Roth — brad@riskdna.ai
Carlos Simões — carlos@riskdna.ai